An evaluation of ethical promotional strategies on consumer perception of brand value: A study of a luxury product in Kano, Nigeria.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Ethical promotional strategies are crucial in shaping consumer perceptions, especially in the luxury market where brand value is synonymous with trust and exclusivity. In Kano, luxury brands are increasingly integrating ethical considerations into their promotional campaigns, emphasizing transparency, sustainability, and social responsibility (Okafor, 2023). These strategies aim to reinforce the premium nature of luxury products and differentiate them from competitors by building a reputation for integrity and ethical conduct. Studies indicate that ethical promotion can significantly enhance consumer perceptions of brand value by aligning the brand with positive social and environmental practices (Ibrahim, 2024). However, implementing ethical promotional strategies poses challenges such as maintaining consistency in messaging and balancing profit motives with ethical commitments. This study evaluates how ethical promotional strategies influence consumer perception of brand value for a luxury product in Kano. It investigates the relationship between ethical marketing efforts and consumer trust, aiming to provide actionable insights for luxury brands to enhance their market positioning and sustain long-term consumer loyalty (Adebayo, 2025).
Statement of the problem
Luxury brands in Kano face the challenge of communicating their ethical commitments effectively, which is crucial for maintaining high brand value. Inconsistencies in ethical promotional messaging can lead to consumer skepticism and diminish perceived brand value (Okafor, 2023). This problem is exacerbated during periods when profit pressures may conflict with ethical standards, causing potential misalignment between brand image and consumer expectations (Ibrahim, 2024). Such discrepancies not only impact immediate sales but also threaten long-term brand loyalty. This study seeks to understand the impact of ethical promotional strategies on consumer perception of brand value and to identify best practices that can help luxury brands sustain their premium image even amid challenging market conditions (Adebayo, 2025).
Objectives of the Study
To assess the impact of ethical promotional strategies on consumer perception of brand value.
To examine the challenges in implementing ethical promotions in the luxury sector.
To recommend strategies for enhancing brand value through ethical marketing.
Research Questions
How do ethical promotional strategies affect consumer perception of brand value?
What challenges do luxury brands face in ethical promotion?
What measures can improve the effectiveness of ethical marketing?
Significance of the study
This study is significant as it explores how ethical promotional strategies influence consumer perceptions of brand value in the luxury sector. The insights will help luxury brands in Kano refine their marketing strategies to build stronger consumer trust and enhance brand equity (Okafor, 2023; Ibrahim, 2024). The recommendations provided will support sustainable competitive advantage and long-term consumer loyalty (Adebayo, 2025).
Scope and limitations of the study
The study is limited to a luxury product in Kano and focuses on ethical promotional strategies. It does not extend to other market segments or regions.
Definitions of terms
Ethical promotional strategies: Marketing practices that emphasize transparency, honesty, and social responsibility.
Brand value: The perceived worth of a brand based on its reputation and consumer trust.
Luxury product: A high-end product associated with exclusivity and superior quality.
Related Project Materials
The Effect of Igbo Articulation Patterns on Nigerian Broadcast Media: A Comparative Analysis of News Anchors
Background of the Study
Igbo articulation patterns, deeply rooted in the phonetic idiosyncrasies of the Igbo language, hav...
An assessment of the challenges of healthcare financing in Nsukka Local Government Area, Enugu State.
Background of the study:
Healthcare financing is a critical element in ensuring the availability and quality of health services. In Nsukk...
An Evaluation of Online Payment Systems and Consumer Trust: A Case Study of E-Commerce Firms in Katsina State
Background of the Study
Online payment systems have become the backbone of e-commerce, enabling secure and convenient tr...
An Appraisal of Pragmatic Flexibility in Nigerian Cultural Dialogues: A Case Study of Festival Announcements
Background of the Study
Festival announcements in Nigeria not only serve as public notifications but also as vibrant expre...
An assessment of the role of learning management systems in nursing education in Ondo State University of Medical Sciences.
Background of the Study
Learning Management Systems (LMS) are software platforms designed to facilitate the delivery, management, and tra...
The effect of overcrowding on the spread of tuberculosis in Zamfara State
Background of the Study:
Overcrowding is a significant determinant of tuberculosis (TB) transmission, particularly in setti...
A review of content curation strategies on social media engagement: A case study of a digital magazine in Kano, Nigeria
Background of the study
Content curation strategies have become an essential component of digital marketing, especially...
The Role of Family-Based Interventions in Managing Autism Spectrum Disorders: A Case Study of Federal Neuropsychiatric Hospital, Uyo, Akwa Ibom State
Background of the Study
Autism Spectrum Disorder (ASD) is a neurodevelopmental disorde...
An appraisal of the impact of business ethics training on ethical behavior in SMEs: A study of local businesses in Taraba State
Background of the Study
Business ethics training is integral to shaping the values, practices, and deci...
THE FATE OF MAN IN A SCIENTO-TECHNOLOGICAL ERA. (A PHILOSOPHICAL EXAMINATION OF THE IDEAS OF ALEXANDER DENIS.)
ABSTRACT
This research work followed an intellectual pattern that defends the credibility of science an...
